Writing Examples
Juliet honed her writing skills in the corporate and government sectors during her 20-year career in Marketing Communication, and developed a high level of skill and expertise in writing a range of texts, including: speeches, reports, tenders, manuals, policies & procedures and marketing tools (websites, newsletters, brochures, adverts, etc.). She has also had hundreds of press releases and articles published over the years and is a skilled media writer.
She has also gained a great deal of experience in writing chapters for tertiary textbooks and training courses/manuals for various clients, and articles for the media. A few examples of these are provided below. Juliet also writes poetry and has been published in South Africa and in New York.
(Please go to Juliet’s LinkedIn page for more examples and links to published material: LinkedIn)
Textbook Contributions
Integrated marketing communication – Chapter 6: New integrated media communication tools...
Introducing advertising – Chapter 1: What is advertising?
Introducing advertising – Chapter 2: The advertising environment
Introducing advertising – Chapter 3: The advertising agency
Marketing in a digital age – Chapter 3: Digital marketing strategy
Marketing in a digital age - Chapter 9: Social media marketing
Media Articles and Blog Posts Published
2020 in review: Morocco leads in internet adoption as 42% of Africans still without internet....
Africans spending more time on social media as Kenya comes tops in Africa, 4th globally for...
Africa’s film industry on the rise
Africa’s internet use and GDP vs age: What does it tell us?
Apps show revenue in the billions
Apps still jockeying for position
A snapshot of the social media landscape in SA
Banks dominate SA’s top brands
China trumps US as TikTok trumps Facebook – and Google and Microsoft and Apple and...
Did the TikTok sky-rocket slow-down in 2021
Disney Plus to launch in SA, 5 other African countries in 2022
Egypt top in Africa for mobile app downloads in 2021
Elon moves on Twitter
Elon owns Twitter
Elon wants to know, “Who’s fed up with Twitter?”
Facebook, Instagram most commonly used social media platforms by marketers
Focus on the African and SA film industry
Forward trends in Accenture’s Fjord Trends 2022
Four social media brands among the world’s top 10 for Y-o-Y growth
Full speed ahead with digital connectivity with Equiano
Global economy: inflation up, GDP down, oil, gas may increase 30-50% in 2022-2023
Google’s Equiano sub-sea cable lands in Lagos
Google’s Equiano submarine cable lands in Togo
Google’s South African doodles
Internet connectivity – Africa’s getting connected, but in varying proportions across regions
It’s one small step from going digital to owning crypto
Joe Impressions: Meet popular Kenyan graphic designer who designs Google doodles
LinkedIn rising
LinkedIn still a Microsoft superstar
Meet winners of the Netflix-Unesco Folktales Reimagined short film competition
Meet the 27 African selected for YouTube’s Black Creator Class of 2022
MTN ranked most valuable brand as TikTok gains ground as fastest growing brand in Africa
Rising culture changes, according to Meta/Facebook – Part I
Rising culture changes, according to Meta/Facebook – Part II
SA Googlers you should know
SA’s prolific internet users says study
SA’s spend trends in 2021
Social media marketing – consider the data
Social media marketing: So many questions
Social media’s slow but steady advance in Africa
Spotify closes Greenroom creator fund
Streaming steaming ahead
Technology trends – mobile a high priority
The Setas - 9 years on
The top 10 YouTubers of 2021 who are coining it – and how they’re doing it – Part I
The top 10 YouTubers of 2021 who are coining it – and how they’re doing it – Part II
Top 3 digital activities of SAs – play, watch & stream
Understanding marketing and social media marketing
What’s with the Facebook fracas?
What the scramble for Africa by streaming platforms tells us about the content
Training Courses – SAQA unit standards and short courses
Administer a disciplinary and grievance policy and procedure
Apply innovative thinking to the development of a small business
Apply the principles of employment equity to organization transformation
Apply visionary leadership to develop strategy
Apply workplace communication skills
Assertiveness and conflict management
Assessment of company operations
Business incubation – an introduction
Business writing
Care for customers
Carry out wine spirits wood maturation
Communication skills
Customer service
Demonstrate an understanding of entrepreneurship and develop entrepreneurial skills
Demonstrate an understanding of the concepts underlying importing and exporting
Demonstrate knowledge and understanding of HIV/AIDS in a workplace and its effects …
English improvement
Evaluate the sensory quality of unmatured and matured wine distillates
Event management
Food safety fundamentals – processing of food products
Food safety fundamentals – production of food packaging
Good agricultural practices for farming of animal products
HACCP
Identify business success issues for SMMEs
Information management for SMMEs
Institute disciplinary action
Manage customer requirements and needs and implement action plans
Manage diversity in the workplace
Manage individual and team performance
Manage the induction of new staff
Minute writing
Perform hair braiding and dreadlock techniques
Produce an HR plan to achieve organizational results
Preparing for the world of work
Professional business etiquette
Quality management systems
Receive and handle rebate and distilling wine for beverage distilling purposes
Recruit and select candidates to fill defined positions
Report writing
Start-up programme (Entrepreneurship)
Successful co-operatives
Transfer and blend unmatured and matured wine distillates
Transport and distribution of food products
Use the writing process to compose texts required in the business environment