Writing Examples

Juliet honed her writing skills in the corporate and government sectors during her 20-year career in Marketing Communication, and developed a high level of skill and expertise in writing a range of texts, including: speeches, reports, tenders, manuals, policies & procedures and marketing tools (websites, newsletters, brochures, adverts, etc.). She has also had hundreds of press releases and articles published over the years and is a skilled media writer.

She has also gained a great deal of experience in writing chapters for tertiary textbooks and training courses/manuals for various clients, and articles for the media. A few examples of these are provided below. Juliet also writes poetry and has been published in South Africa and in New York.

(Please go to Juliet’s LinkedIn page for more examples and links to published material: LinkedIn)

Textbook Contributions

Integrated marketing communication – Chapter 6: New integrated media communication tools...

Introducing advertising – Chapter 1: What is advertising?

Introducing advertising – Chapter 2: The advertising environment

Introducing advertising – Chapter 3: The advertising agency

Marketing in a digital age – Chapter 3: Digital marketing strategy

Marketing in a digital age - Chapter 9: Social media marketing

Media Articles and Blog Posts Published

2020 in review: Morocco leads in internet adoption as 42% of Africans still without internet....

Africans spending more time on social media as Kenya comes tops in Africa, 4th globally for...

Africa’s film industry on the rise

Africa’s internet use and GDP vs age: What does it tell us?

Apps show revenue in the billions

Apps still jockeying for position

A snapshot of the social media landscape in SA

Banks dominate SA’s top brands

China trumps US as TikTok trumps Facebook – and Google and Microsoft and Apple and...

Did the TikTok sky-rocket slow-down in 2021

Disney Plus to launch in SA, 5 other African countries in 2022

Egypt top in Africa for mobile app downloads in 2021

Elon moves on Twitter

Elon owns Twitter

Elon wants to know, “Who’s fed up with Twitter?”

Facebook, Instagram most commonly used social media platforms by marketers

Focus on the African and SA film industry

Forward trends in Accenture’s Fjord Trends 2022

Four social media brands among the world’s top 10 for Y-o-Y growth

Full speed ahead with digital connectivity with Equiano

Global economy: inflation up, GDP down, oil, gas may increase 30-50% in 2022-2023

Google’s Equiano sub-sea cable lands in Lagos

Google’s Equiano submarine cable lands in Togo

Google’s South African doodles

Internet connectivity – Africa’s getting connected, but in varying proportions across regions

It’s one small step from going digital to owning crypto

Joe Impressions: Meet popular Kenyan graphic designer who designs Google doodles

LinkedIn rising

LinkedIn still a Microsoft superstar

Meet winners of the Netflix-Unesco Folktales Reimagined short film competition

Meet the 27 African selected for YouTube’s Black Creator Class of 2022

MTN ranked most valuable brand as TikTok gains ground as fastest growing brand in Africa

Rising culture changes, according to Meta/Facebook – Part I

Rising culture changes, according to Meta/Facebook – Part II

SA Googlers you should know

SA’s prolific internet users says study

SA’s spend trends in 2021

Social media marketing – consider the data

Social media marketing: So many questions

Social media’s slow but steady advance in Africa

Spotify closes Greenroom creator fund

Streaming steaming ahead

Technology trends – mobile a high priority

The Setas - 9 years on

The top 10 YouTubers of 2021 who are coining it – and how they’re doing it – Part I

The top 10 YouTubers of 2021 who are coining it – and how they’re doing it – Part II

Top 3 digital activities of SAs – play, watch & stream

Understanding marketing and social media marketing

What’s with the Facebook fracas?

What the scramble for Africa by streaming platforms tells us about the content

Training Courses – SAQA unit standards and short courses

Administer a disciplinary and grievance policy and procedure

Apply innovative thinking to the development of a small business

Apply the principles of employment equity to organization transformation

Apply visionary leadership to develop strategy

Apply workplace communication skills

Assertiveness and conflict management

Assessment of company operations

Business incubation – an introduction

Business writing

Care for customers

Carry out wine spirits wood maturation

Communication skills

Customer service

Demonstrate an understanding of entrepreneurship and develop entrepreneurial skills

Demonstrate an understanding of the concepts underlying importing and exporting

Demonstrate knowledge and understanding of HIV/AIDS in a workplace and its effects …

English improvement

Evaluate the sensory quality of unmatured and matured wine distillates

Event management

Food safety fundamentals – processing of food products

Food safety fundamentals – production of food packaging

Good agricultural practices for farming of animal products


Identify business success issues for SMMEs

Information management for SMMEs

Institute disciplinary action

Manage customer requirements and needs and implement action plans

Manage diversity in the workplace

Manage individual and team performance

Manage the induction of new staff

Minute writing

Perform hair braiding and dreadlock techniques

Produce an HR plan to achieve organizational results

Preparing for the world of work

Professional business etiquette

Quality management systems

Receive and handle rebate and distilling wine for beverage distilling purposes

Recruit and select candidates to fill defined positions

Report writing

Start-up programme (Entrepreneurship)

Successful co-operatives

Transfer and blend unmatured and matured wine distillates

Transport and distribution of food products

Use the writing process to compose texts required in the business environment